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We are in business to alleviate poverty. We want to participate in changing the world to a better place for all living. This is our DNA.

We therefore donate 40% of our global profit to 3 projects: Feeding the Hungry, Youth Education and Business For Planet. The last is a free online social entrepreneur school. We are in fact convinced that by educating and supporting social entrepreneurs we build a foundation for creating ethical, social and environmental responsible businesses. We believe these new entrepreneurs will change the world from within.
We have a total people and planet centric approach. We are in a constant development for minimising our negative impact on the environment and we always place people and planet in the centre of all our operations.