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AB Aeterno was the first company in Italy to offer wristwatches entirely in wood, focusing on the quality of made in Italy and the precision of excellent materials.

The company continuously strives to mold materials with new applications to offer innovative, original, high quality accessories at an affordable price.
The latest Zeus collection, in black sandalwood and stainless steel, proved to be a success thanks to the enhancement of the elements that distinguish the AB AETERNO brand: lightness, versatility and elegance, reinforced by the use of stainless steel for a stylish chronograph single.
This 2020 our research led to the use of second-life plastic. The ambition is to show that with creativity it is possible to make a simple or second-life material a beautiful and aesthetically pleasing accessory.