We are CAPLDN, trans-European fashion and lifestyle brand founded in 2016. on the ethos of sustainability.
For our very first campaign, we used the Fair Wear Foundation t-shirts that were printed with solvent-free, water-based inks using the services of the company named I Dress Myself (https://www.idressmyself.co.uk), first screen printers in the UK to exclusively use 100% solvent-free water-based inks for paper and garment printing.
We used recycled cardboard for our packaging that was also produced by the same company.
Our second campaign was also produced using Fair Wear Foundation t-shirts (label certifies that every stage of production – from farm to factory – is non-GMO and free of chemicals and banned toxic substances. GOTS ensures that labour standards throughout the production are compliant with the International Labour Organisation, and the Fair Wear Code also verifies that workers in garment factories are fairly treated.
Our third campaign was also made using GOTS certified fabric. We used only one piece of fabric to get the most out of it and to eliminate any waste.
The fourth campaign was made using one piece of hemp fabric which is naturally pest-resistant so can be grown pesticide-free, durable and long-lasting, 4x the durability of other natural fibres, sustainable, renewable and compostable.
Our fifth campaign has been made out of 50% Rpet and 50% cotton. We all wish plastic didn’t exist at all, but the ugly truth is – it is still everywhere around us. PET as a material is non-biodegradable and it can create harm to wildlife if allowed to spread uncontrollably. RPET is obtained by melting down existing plastic and re-spinning it into new polyester fibre. This has led to the practice of rescuing plastic waste from an eternity in the landfill and recycling it into the wearable fabric. Recycled polyester gives a second life to a material that is not biodegradable and would otherwise end up in landfill or the ocean. According to the NGO Ocean Conservancy, 8 million metric tons of plastic enter the ocean every year, on top of the estimated 150 million metric tons that currently circulate in marine environments. Following this pace, by 2050. there will be more plastic in the ocean than fish. Plastic has been found in 60% of all seabirds and 100% of all sea turtle species because they mistake plastic for food. The purpose of rPET is clear – less energy is required to create a new product whilst utilising existing items rather than exploiting new raw materials.
We use eco-friendly packaging (paper mailing bags which are a green alternative to polythene) with an adhesive seal and tear-open strip for the customers to easily open and reseal to return if necessary (or to re-use it again). It can also be recycled.
We believe that another way to support a more just and healthy environment is to be proactive with charitable campaigns. So far, we supported building two toilets for Toilet Twinning organisation, and we continue collecting money for charitable organisations.
The way we produce clothes is in small batches and made-to-order principle so we don’t pile the garments that otherwise wouldn’t sell.
Our goal is to make people conscious of how damaging the fashion industry is, how fast fashion is destroying our planet. We want to produce garments with a message, empower people and teach them how they can change their lifestyles for the better future.
We don’t use any massive factories (everything is pretty much done by ourselves), and we carefully do our research to make sure our partners are following the same ethical and sustainable values as ourselves.