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“Buy less, choose well, make it last”: if you’ve never heard of it, this is the famous mantra of English designer Vivienne Westwood, who’s also a great activist and environmentalist.

This is exactly the philosophy we embrace at Chitè: our premium quality lingerie, handcrafted in independent laboratories as in the best Italian tradition, is designed to be comfortable and stand the test of time. We totally detach ourselves from fast fashion production too! As a matter of fact, we create our collections sticking to the principles of slow couture and giving value to the time craftsmen need. Lastly, all our ateliers marry the values of sustainable production. This means that Chitè is committed to being humanly sustainable since day one: we collaborate with independent artisanal workshops located in the heart of the Langhe, in Piedmont. Last but not least, our collection also features the Origini underwear set which includes bras, bodysuits and knickers made of 100% organic cotton and available only in two colours, such as white and black. Our cotton, which is Oeko-Tex certified, has Ivorian origins and is processed in Italy to be transformed into yarn. Finally, the attention to the cultivation techniques used for Ivorian cotton allows us to create one of the highest quality open-end yarns on the market.