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What if one day you will be able to look through your clothes?
Yes, like having X-Rays, but we are not talking about that kind of super powers.

It’s about AWARENESS, the strongest super power indeed!

Ok, we must be honest.
We are not just a streetwear brand that produce clothes made of sustainable and ethical fabrics.

We have a bigger goal in mind:
we want to bring down shallowness in fashion.
And raise awareness.
That’s the KEY to change the fashion system.

Every time you wear our clothes you’ll have a 360° vision about what you are wearing, from the fabric to the graphic.

How can we do that?
Through design, communication and a piece of paper (our “revolutionary” ID card).

You are meant to be a modern super hero.
We just make that journey nice and easy for you.
Stay Aware.