Genuino.Zero is a innovative Start-Up company, based in Florence that makes Local Products closest to urban consumers.
Using new web & mobile tecnologies, Genuino.Zero develop a new innovative distribution model for local products. This is a system that make easier to buy local product from different local producers, using a web application with geoapp locator, combining different delivery options and green delivery. Genuino.Zero re-create a net of neighborhood shops using a model of distribution hub on local city basis. This allow to create small local communities of conscious consumers in the city, also involving the community in many educational, recreative, communal activities and programs.
Is a system where sales create a community around local food and conscious economy, that makes countryside is closer to city.