Luca Fiorani (degree in physics, University of Padua, Italy; PhD in laser remote sensing, EPFL, Lausanne; Switzerland, laser safety officer diploma, University of Pavia, Italy) is researcher at ENEA. PI of projects in laser monitoring of atmosphere and ocean, he is adjunct professor of physics didactics and sustainable development. Tutor of 18 thesis, 12 international fellowships and 3 postdocs, he published 86 peer-reviewed papers and more than 300 other works. He is Italian representative at PAME (Arctic Council), chairman of Remote Sensing for the Coastal Zone (EARSeL), member of the steering committee of GCCM and president of EcoOne.
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The Truthbrush came from a wish for a toothbrush that was beautiful and luxurious as well as biodegradable. The rounded ergonomic handle is crafted from sustainable, organic bamboo which is naturally anti bacterial.
Reforestation is one of the most effective actions in fighting the climate crisis. We are committed to giving birth to new trees in regions of the world that have been affected by major deforestation. In doing so, we support entire families of farmers, giving them trees and supporting the economy and food for families. This is why ours is a reforestation with a high social impact.