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ALM is a community in search for the essence

Our dream is to inspire more people to live in harmony with nature, focusing on what really matters. ALM is a 100% female-founded startup from the Italian Dolomites: we believe in biodiversity, sustainable agriculture, living, tourism – altitude alms being the best expression of it. We believe that real luxury is about having less stuff with more meaning, starting from raising awareness about the power of simple, essential, natural things, like a mountain flower.

How do we do it?

First, we organize virtual masterclasses where we explain the natural properties of mountain plants. Change starts from education, and this is our ‘slow marketing’. Second, we reinvent daily personal-care products (es. cosmetics) and concentrated them into their essence: minimal packaging, no water or un-needed weight. Just plant-power.