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Quid is a social enterprise that, through its own fashion brand Progetto Quid, offers employment opportunities to the most vulnerable and creates ethical and sustainable fashion collections, elegant in style and accessible in price.

Choosing a dress by Quid means choosing quality and beauty fostering an ethical development with a reduct environmental impact. Since its foundation, Quid aims at reversing the cycle of fashion by starting from overstocked fabrics to design its collections. Quid has recovered, from  2013 to 2019, more than 800km of quality fabrics from Italian textile manufacturers, mills, and fashion brands increasing consequently the life cycle and decreasing the carbon footprint.
For us, limits are starting points: where the supply chain ends our collections begin, where the job market excludes we promote inclusion.