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100% Natural, zero-waste and cruelty free alternative to toothpaste. All ingredients are responsibly sourced with carbon footprint and the environment in mind.

Truthpaste HQ is nestled in a corner of Brighton where we develop and distribute our lovingly handmade jars to you. We’re proud to be the first of our kind in the UK; a mineral-based toothpaste that is not only waste free and cruelty free, but tastes great leaving your mouth feeling fresh and healthy. You can love you smile and the planet at the same time!
Unlike conventional toothpaste and other natural toothpastes, you won’t find any foaming agents, bulking agents or artificial chemicals in truthpaste. We simply use the natural properties of the botanical ingredients to help fight bacteria that can cause decay and gum disease.